Timely Proof of an Old Axiom
Yesterday afternoon, Jeff Brown and I were discussing the notion of there being no such thing as bad publicity. We seemed to agree that when it comes to blogs, particularly real estate blogs, this is untrue; bad publicity truly is bad publicity, especially given the long memories of the search engines.
Enter Carol Hian, a writer on Redfin’s San Diego Sweet Digs blog. It seems Carol can’t handle anyone questioning Redfin’s business model and recent changes that have made Redfin more mainstream than revolutionary.
But instead of offering a defense, Carol instead chose to attack Kris Berg, one of the most respected writers in the real estate blogosphere. In particular, she managed to find a way to take issue with _ get this _ a food drive the Bergs recently conducted.
Anyone can organize a canned food drive, but without can openers, a cook top and plastic ware, what good does it do? Isn’t that pretty superficial? Same with blogger fodder. What is the value of feeding your readers meat of any quality if you took the goods from someone else’s fridge and then serve it up with bitter herbs? Everyone ends up with a bad taste, longing for a barf bag and mouthwash.
Is it really possible that she’s so uninformed to not understand the food was going to be delivered to a food bank? Or was she so flustered at the gall of someone questioning a business plan that she lashed out without thought to common sense?
Justice at least has been served, from Glenn Kelman’s expression of disgust over the post to the current push to alter the top of Google’s search results for the name Carol Hian.
Since she apparently only is employed by Redfin to write for the blog (”Carol brings a unique real estate background and perspective to Redfin” - indeed!), hopefully Glenn and Co. will see the error in their hiring and send Carol Hian packing. If the job market ends up being too tight, hopefully she owns a can opener.
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Last night AG was pimped big-time, rebranded to reflect what is has become: a national real estate magazine.






