Speaking of technological stupidity, I posted the beginnings of a post meant to be a draft and now find myself writing the post as quickly as possible for those who are wondering why there are only scattered notes on a page.
Still with me?
One of the cool things about the boys at sellsius is their penchant for thinking outside the box. I happened upon this comment on a post from Shaun McLane’s “Every Kid Deserves a Yard” blog in Orlando. Shaun was terminated by his broker for failing to remove a blog post to which she objected.
The comments generally were supportive of Shaun’s right to post what he chooses but a sub-theme became prevalent … does the video in question and his blog in general meet state real estate advertising standards. That brought the following from Rudy at sellsius:
is blogging really advertising? how about a forum? what about a wiki? what about an email?
isn’t it really a platform for communicating? teaching? educating? learning? venting? etc…..
when a journalist writes an article for the newspaper is that advertising?
If you are the author of a real estate blog, I can’t see how you can avoid conforming to local real estate advertising statutes. If you’re writing as a member of the public about your dogs then that’s a different story. But if you’re a licensed real estate professional and you’re discussing real estate on a website you own, that has to be advertising … even if the blog is primarily informational in nature.
Every real-estate related post is an advertisement of your knowledge about a given subject. There’s no way around that. Throw in the ubiquitous home searches, real estate market stats and everything else and it seems clear cut.
Journalists writing for a newspaper create an apples-to-oranges comparison. They write because they are paid by an employer to do so.
Fortunately for Shaun we’re in a business where we choose our employers to a far greater degree than we are hired by them. There ALWAYS are other brokerages from which to choose. And failing that there’s also the option of setting out on your own with your own broker’s license, which Shaun has.
Incidentally, Shaun’s isn’t the only blog where the broker’s information is not provided in a prominent location. It’s a 30-second fix should the state real estate department ever take a look, but it’s a tangential non-issue for the most past.
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Tags: Marketing, Technology by Jonathan Dalton
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