Trulia Expands Offering to Agents
Posted on November 8th, 2007 by Jonathan Dalton
Hopefully Trulia’s press release hit the wires on time because the embargo ended 15 minutes ago. This morning, Trulia released a more robust advertising offering for real estate agents that could rival Realtor.Com’s enhanced listings.
Why compare to Realtor.Com? Because that’s where a lot of the new features on Trulia already can be found though the pricing on Trulia - $60 a month - is a fair bit better than Realtor.Com’s escalating blackmail ad rates
Here’s what’s new:
- Photo and contact info will be added to Trulia listings as well as direct e-mail when someone was a question about a listing.
- An enhanced property details page
- Listings featured in top three search results
- Weekly traffic reports for viewings and visitors who moved on to your web page
According to Trulia’s research, agents who participated in the beta for the program received four times more traffic to featured listings than to their non-featured listings.
The trick for Trulia will be selling the value proposition given that Realtor.Com has more daily visitors and remains the primary destination for many buyers. Additionally, Trulia still needs a more complete set of listings to truly challenge the monolith that is R.Com.
If, however, Trulia is able to cut into Realtor.Com’s viewing numbers, add to its listing base and offer a similar product for a far more competitive price, then it wouldn’t be surprising at all to see a migration moving away from Move.Com’s beast. Especially when fewer and fewer agents believe R.Com is worth the cost.
Technorati Tags: Trulia, Realtor.Com, real estate technology, real estate marketing
Popularity: 4% [?]
Hey Jonathan, kelly@trulia here. our blog team hit publish a bit too soon - sorry about jumping the gun, but glad that you are on the story.
One point of clarification that will save you $10 - the monthly subscription for agent featured listings is $50/month.