Posted on September 7th, 2007 by Jonathan Dalton

Among the 100+ property flyers I received today was this beauty …

“Sell Estancia - Drive a New Car”

And I don’t even have to sell the whole subdivision, just one nearly $4 million listing in the middle of the community. If I do this by October 15, I’ll be the proud owner of a BMW Z4.

Oh wait … I wouldn’t be the owner. I’d receive a three-year lease instead.

Damn … I was all set to show and sell the home until I noticed that detail.

Forget the parlor tricks, sellers. Lower the price, lower the price, lower the price.

More on this concept coming tomorrow.

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Categories: Phoenix Market, General Real Estate, Marketing, Tips for Sellers