Last month I received a pleasant surprise in my Inbox - an invitation from Inman News to speak at the Inman Real Estate Connect conference in San Francisco in late July.

Many of us in the real estate blogosphere will be there; most will be on the panels at the Bloggers Connect event taking place the day before the main event begins. As for me, the topic on which I was asked to present transcends the blogging boundaries and crosses into the main conference - Tapping the Global Real Estate Market.

I’ve been joking that my knowledge of “tapping the global real estate market” really is limited to using the words “Canada” and “Canadians” liberally in an effort to attract folks on long-tale searches.

But in this day and age, that could be enough initially. Initially, because you also need to know what to do with a foreign buyer once they arrive on your shores (so to speak, as we’re more or less shoreless here.)

Many, many agents discuss the desire to work with international buyers; in Arizona, buyers from western Canada are all the rage. Some even know how to get themselves in front of those buyers.

I choose online because of the extensive reach and also because it’s incredibly cost effective. Maybe I missing out by not scheduling junkets to stage seminars in Calgary, Edmonton or Vancouver … I’ll take my chances.

Success in real estate often is defined by one agent’s ability to dominate a niche. The Canadian market is my niche, and has been ever since I was taught o take off my shoes when viewing a house. There’s more to this business than that, but it’s a start.

It may even serve as an introductory anecdote in San Francisco. You never know.

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Tags: Canadian Buyers, General Real Estate, Tips for Buyers //