Perfecting Real Estate
Posted on April 18th, 2007 by Jonathan Dalton
One of the certitudes of self-employment is if you don’t get out the front door, particularly if you work out of the office of your home more than the office of your company, you’re not going to be growing your business.
This isn’t a hard and fast rule, of course. Not in the days of Real Estate 2.0 as some call it, where prospecting consists primarily of a website (or six, as the case may be) driving potential clients onto your phone and your e-mail. But still … there usually isn’t a line of folks on Greenway Road waiting for me to call their number.
Self-motivation is a must. But it’s not a constant. At least not for me, if I may be perfectly candid. There are those who leap out of bed and are running 100 miles per hour from the get-go day in, day out. Their focus is so extreme nothing ever seems to slow them down.
That’s not me. And if it makes me more human, I’ll take the hit. One reason there have not been blog posts the last two days (and rarely over the past week) is the completion — cue wood-knocking — of a particularly difficult escrow. Merge that with the mechanics of servicing 16-odd active listings — filling flier boxes, fielding phone calls, calming sellers’ frayed nerves — and time quickly runs short for even the most organized.
Ideally, I would have an assistant to handle much of the mechanical day-to-day, allowing me to focus on appointments (of which I had about a half-dozen this week) and continued prospecting. Virtual assistants seem to be all the rage, though I’ve not yet seen the virtual assistant willing to make a flier trip to Estrella Mountain Ranch, Rancho Mirage and Palm Valley in Goodyear and also stopping in Arizona Pinecrest on the way back.
Properly marketing a property does take money. It also takes a great deal of time. We’re long past the brief days of planting a sign and an octagon and waiting for the buyers to fight to the pain to purchase a property.
But as the whirlwind of the last several days has shown, there must be a better mouse trap somewhere in the real estate world. Now I just need to find it …
Absorption rate figures are on deck, along with the story of today’s closing … assuming that the closing takes place on time.
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